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Brian Wiefering - WieFit Nutrition

The Carb Cycle Bar and WieFit Carb Cycle Diet Founder, Lifetime Drug-Free Bodybuilder, Nutrition Expert to the Pro's.

Maybe you have seen Brian gracing the covers of fitness magazines, or have read his articles on Nutrition and/or Training over the years. Or have heard him on various talk shows or radio shows.  Maybe you were part of one of the many fortune 500 companies Brian has presented to on topics such as "Nutrition for Better Work & Life Performance".  


Brian, a graduate of Northern Kentucky University, is the owner of WieFit Nutrition.  Brian taught Exercise Science/Sports Medicine and coached the Women's Varsity Soccer team at the nationally ranked Highlands High School. Brian continues to run WieFit Nutrition, and has a full staff who see Clients daily in his 5000 square foot studio located in Newport, Kentucky, just a couple minutes south of downtown Cincinnati. Brian prides himself on being a lifetime natural / drug free bodybuilder,  winning many shows by using his keen knowledge in Nutrition and Training.  


Brian has worked and continues to counsel many Professional Athletes such as the Cincinnati Red’s Homer Bailey, Ryan Hanigan, St. Louis Cardinals Mike Leak,  the Minnesota Viking’s Kyle Rudolph, the Cincinnati Bengal’s Andy Dalton, Otis Hudson, Jonathen Fanene, Darqueze Dennard, Tyler Eifert, Giovanni Bernard, Tampa Bay Buccaneer's Will Clark,  ESPN's Mike Golic and Mike Golic Jr., the Cleveland Browns Braxton Cave, and  the Sacramento Kings Willie Cauley Stein.  These are all but a few who Brian has helped increase their performance through specialized Nutrition and/or Enhanced Sports Training.  


Brian just recently presented his nutrition concepts to the hot new FC Cincinnati professional soccer team.  WieFit heads up Wellness Programs for many businesses to improve performance from their employees while increasing morale!  

How The Carb Cycle Diet Began...

Over the last 20 years, Brian has counseled over 250,000 clients on Nutrition. 


When Brian competed in his first bodybuilding show 20 years ago, he had prepared for it for about 5 years prior by staying on a calorie surplus diet the entire time. Brian knew carbs were needed to put on the amount of muscle to one day compete on stage.  Brian bulked up to 235 lbs.  He was very strong, but sadly he also increased his body-fat, putting on about 20-25 lbs of fat in order to gain the muscle needed to compete.   


Twenty weeks prior to his competition, Brian, like many bodybuilders, chose to be on a carbohydrate free, low calorie diet.  Brian lost most of the fat he put on, but unfortunately lost most of the muscle he had worked so hard to add to his frame.  Before the no-carb contest diet, Brian was squatting 500 lbs for reps, and was benching 400 lbs for reps.   After 20 weeks on the no-carb contest diet, Brian struggled to bench 225 lbs, and squat anything over 300 lbs.  Brian was weak, tired, and felt terrible.  Yes, he lost fat, but he gave up a lot of his hard earned muscle.  He knew there had to be a better way!


Brian began to study real nutrition and the science behind it.  He dove deep into studies, trying different methods.  He noticed that after a 3-4 days of high carbs, he would feel strong, but wouldn't begin to put on fat until the 5th or 6th day.  He noticed that on low carb days, he would stay lean, but wouldn't begin feeling weak until about the 5th or 6th day.


That was when Brian knew he was onto something.  He began using this method in his competitions.  He would use a higher carb diet for a few days, and then switch over to a lower carb diet for a few days.  It worked!  Brian was competing each year about 5 lbs heavier than the year before, at lower body-fat percentages.  Brian was winning every drug-tested show he entered.  Many drug-free bodybuilders saw  that it could be accomplished with the power of hard training and Carb-Cycling, and wanted what Brian had!  


 Brian continued to perfect the method.  He was in such demand.  Bodybuilders who wanted to do it without drugs, athletes ranging from high-school to professionals, and just those looking to lose fat while gaining muscle were knocking on his door.  Eventually he made a career out of it!   


Brian knew that smaller meals throughout the day were critical in muscle growth and metabolism.  But he saw a big void.  Many people didn't have time for 4-6 small meals throughout the day.  Brian recommended healthy meal replacement shakes to help fill the void for 2-3 of their daily meals.  He noticed that even that was not convenient for many.  Thousands of clients would ask "is there a protein bar I can substitute for the protein shakes"?  Brian searched and searched, and he saw that the protein bars did't have the protein requirements, and if they did, they were loaded with either a lot of sugar and/or chemicals.  The bars on the market just weren't good enough to fit within the Wiefit Diet. 


Brian made it his number 1 priority to develop TRUE Whole-food protein bars.  He knew they had to fit within his Carb-Cycle Diets, so developing two types would be critical.  One had to have lower carbs, and the other had to have higher quality carbs.  He knew he wanted it to consist of only the highest grade whey and collagen proteins available, and it had to taste delicious too.  It was after years of trial and error that Brian finally got the recipes perfect!

Welcome The Carb Cycle Bars!

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